Ulises Toirac questions ETECSA prices and internet access
The comedian responded to an argument about 360 Cuban pesos and criticized connection quality and the management of public resources.
Cuban comedian and actor Ulises Toirac questioned ETECSA’s pricing policy and the way authorities frame access to mobile internet in Cuba. In a social media post, he also criticized service quality and the lack of transparency in the management of public resources. The discussion centered on a justification for the cost and the limits he says are placed on use of the connection.
The exchange began with a comment about the usefulness of mobile service and a claim that 360 Cuban pesos were enough for mobile internet. Toirac objected to that argument with irony and questioned the logic that, in his response, underlies the claim. He used the word “latifundio” to describe it and compared citizens to “beings in an inventory with a metal tag on their backs.”
The amount under discussion is connected to an earlier ETECSA rate change. In May 2025, the company introduced an increase that multiplied the price of mobile internet by 13. During that period, its daily revenue rose from about $10,000 to $540,000. The change provides a measure of the service’s economic scale, although Toirac’s objections also covered the connection experience and management of resources.
His criticism also addressed the way connectivity is understood. Toirac objected to access being presented solely as a tool for communicating with family and friends. His objections were therefore not limited to the value of 360 pesos: they included the criteria used to set prices, connection quality and the public explanation of resources managed by the telecommunications company.
In another passage, Toirac expressed concern about a reference to 176 measures described as neoliberal and argued that, despite them, a mindset he considered inconsistent with that discourse persisted. The observation broadened his response beyond the cost of service and also targeted the reasoning of an official who defended 360 pesos as a sufficient amount. His remarks thus combined criticism of ETECSA with criticism of the official approach to internet access.